Working with Amazon, part 1: Keywords, Categories, and Advertising, with guest Ian Lamont
Part 1 of a wide-ranging interview with Ian Lamont of i30 Media about selling, promoting, and advertising your books on Amazon, plus tips for getting reviews and understanding Amazon’s Terms of Service.
- CreateSpace and the not-so-smooth conversion to KDP
- using and choosing keywords and categories for your book
- placing ads on Amazon and understanding ACOS to know if you’re making a profit or not
- art there alternative to Amazon?
Ian Lamont’s blog is at http://leanmedia.org/blog/.
Ian Lamont is an award-winning technology journalist, author, and publisher, and the founder of i30 Media Corp. and IN 30 MINUTES Guides (in30minutes.com). He is also a director and treasurer of the Independent Book Publishers Association, and serves on IBPA's Executive Committee. His books include Twitter In 30 Minutes and Lean Media: How to focus creativity, streamline production, and create media that audiences love. A graduate of Boston University and the Massachusetts Institute of Technology, he lives in the Boston area with his family. Follow him on Twitter at @ilamont and read his blog about the publishing industry at leanmedia.org/blog.
Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.